Color matching is a tool used to reduce the difference between the colour in the display and the colour of the printed goods. The tool used to match colours is called profiling.

Profiling is the process where the colour specification and information is converted into the computer's language. This ensures the colour seen on the seen is the same as the one on the print.

Pantone
Pantone is a system of matching colours where each shade has its unique code. Used in printing inks and machines, Pantone is essentially a language of the colour that is universal. It is used to match colours in designs when colour matching or profiling does not have the needed shades. After the needed shades are achieved a profile set to match the shades for the design

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